![]() Break up your website copy into sections using subheaders Make them punchy and digestible and they’ll devour them with glee.ģ. If your page is full of big blocks of text, people won’t even bother reading the first line. Short sentences and paragraphs create urgency and make people want to read on. “Coaching for women who want to climb the career ladder and make an impact.”Ģ. If you know your audience, let’s say you cater solely to women looking to take the next step in their career, all you need is: And it doesn’t make you want to get in touch as soon as you finish reading. While this copy isn’t bad, it kinda drones on until it gets to the point. Through coaching, we will work together every two weeks to find out what is holding you back and how you can move forward to the next stage of your career.” “Coaching for people who feel unhappy in their work and are unsure what their next career move is. If you’re not sure and you cater to anyone and everyone, your content might read something like this: All you need to do is implement these ten simple tips and tricks to make your content easy to read:īefore you can write anything, you need to know who your audience is. You don’t have to be the best writer in the world to write engaging copy. You need to capture their attention and keep them reading with engaging website copy they’ll find hard to resist.īut how do you do that? Ten ways to write engaging website copy Whether you’re writing a website page, a product description or a blog post, it’s easy to get sucked in and end up with a wall of text that makes Lord of the Rings look like a light read.ĭo that, and your visitors will click away and look at your competitors instead. ![]()
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